Corporate Partnerships

Staffing For Exhibiting Success: Your People Make the Difference!

By Jefferson Davis, Competitive Edge

Whether your upcoming NSBA exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products and exhibit architecture from the exhibit floor you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business.

The Most Overlooked Key to NSBA T+L Exhibiting Success

By Jefferson Davis, Competitive Edge

Guess what percentage of college degreed marketing professionals received exhibit marketing as part of their curriculum? ? 2% ? 7% ? 13% ? 24%

High-Impact Pre-Show Marketing: How to Identify and Attract Enough of the Right Visitors to your Exhibit

By Jefferson Davis, Competitive Edge

Successful exhibitors know that the competition for the attendee’s limited time on exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens.

From Leads to Sales: How to Develop a “Closed Loop” Lead Management System

By Jefferson Davis, Competitive Edge

For most exhibitors, the real product of a tradeshow is leads. Even when writing orders in the booth is a goal, the orders written can usually be compared to picking the low hanging fruit. While some companies can and do pay their show expenses by closing time, most companies exhibiting return on investment is locked up in their leads.

Exhibitor ROI Center

Do You Want More Exhibiting Success and Better ROI? NSBA Can Help You Get It!

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.

Why Exhibit at Annual Conference 2016?

Companies and organizations from across the United States explain the value of exhibiting at NSBA's Annual Conference.

Choose Your Audience

With NSBA, you can choose to reach a broad audience at our Annual Conference, or drill down to a more targeted group of school leaders that focuses on the specific issues that are most relevant to your business.


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