2016 Annual Conference

Annual Conference Early Registration Discount Ends

January 15, 2016 is the last day to save with our early registration discount.

Staffing For Exhibiting Success: Your People Make the Difference!

By Jefferson Davis, Competitive Edge

Whether your upcoming NSBA exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products and exhibit architecture from the exhibit floor you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business.

The Most Overlooked Key to NSBA T+L Exhibiting Success

By Jefferson Davis, Competitive Edge

Guess what percentage of college degreed marketing professionals received exhibit marketing as part of their curriculum? ? 2% ? 7% ? 13% ? 24%

High-Impact Pre-Show Marketing: How to Identify and Attract Enough of the Right Visitors to your Exhibit

By Jefferson Davis, Competitive Edge

Successful exhibitors know that the competition for the attendee’s limited time on exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens.

From Leads to Sales: How to Develop a “Closed Loop” Lead Management System

By Jefferson Davis, Competitive Edge

For most exhibitors, the real product of a tradeshow is leads. Even when writing orders in the booth is a goal, the orders written can usually be compared to picking the low hanging fruit. While some companies can and do pay their show expenses by closing time, most companies exhibiting return on investment is locked up in their leads.

Register today for NSBA’s 76th Annual Conference and Exposition in Boston

The National School Boards Association (NSBA) welcomes public education leaders to join more than 7,000 school board members, superintendents, and education leaders from across the country and around the globe for NSBA’s 76th Annual Conference, April 9-11, 2016 in Boston, Massachusetts.

The more than 200 programming sessions, workshops, speakers, site visits, and exhibitors, will provide rich opportunities to gain valuable ideas, inspiration, and insights to help support student achievement in your state or local school district.


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