Staffing For Exhibiting Success: Your People Make the Difference!

By Jefferson Davis, Competitive Edge

Whether your upcoming NSBA exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products and exhibit architecture from the exhibit floor you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business.

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