High-Impact Pre-Show Marketing: How to Identify and Attract Enough of the Right Visitors to your Exhibit

By Jefferson Davis, Competitive Edge

Successful exhibitors know that the competition for the attendee’s limited time on exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens.

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