Board and Superintendent Communication |
Ten Commandments of board and superintendent communication (WSSDA)
1 |
Be yourself: The most important thing in effective communication is to be yourself. Avoid technical jargon or fancy pretentious language. It does not impress anyone. In fact it confuses people and cuts you off from the audience. |
2 |
Be comfortable and confident: Relax and remember that you probably know more about your subject than anyone in the audience. |
3 |
Be honest: If you don't know the answer to a questions, admit it. Your credibility is crucial. Don't jeopardize it. |
4 |
Be brief: Keep it short and simple. You'll look and sound better if you get right to the point. |
5 |
Be human: Don't be afraid to use humor. It promotes a friendly and confident image. |
6 |
Be personal: Personal stories and anecdotes help get across an idea or concept. The audience remembers the key points because of your personal insights. |
7 |
Be positive and consistent: Keep your goals in mind and stick to them. Control and focus all of your material. |
8 |
Be attentive: Concentrate - don't be concerned with any distraction. Listen carefully to any questions asked. Say what you mean and mean what you say. |
9 |
Be energetic: Use gestures, facial expressions and body language to add vitality to your words. Keep your voice conversational but imagine that it has a "face" which can show different emotions and expressions. |
10 |
Be committed and sincere: Speak convincingly. Don't be afraid to pause. Every time you open your mouth, look and sound as if you really care. We all know that poor communication is often the result of many factors. |
In this
Module:
In the
Toolkit:
| Toolkit Home Page | Why Change? | Why Technology? |
| Planning | Policy | Curriculum and Assessment |
| Community Involvement | Facility Planning | Funding |
| Prof'l and Ldrship Development |