From Leads to Sales: How to Develop a “Closed Loop” Lead Management System

By Jefferson Davis, Competitive Edge

For most exhibitors, the real product of a tradeshow is leads. Even when writing orders in the booth is a goal, the orders written can usually be compared to picking the low hanging fruit. While some companies can and do pay their show expenses by closing time, most companies exhibiting return on investment is locked up in their leads.

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