The Prevention Marketing Initiative: Managing Issues

Abstract:
This guide aims to assist organizations with handling issues that may stir public debate around HIV/AIDS programs or services. The first section, 'Get Started,' provides information on how to recognize a potential issue and assess HIV/AIDS programs that may be sensitive or controversial to the public and media. 'How to be Prepared for Controversy' outlines four steps for developing an effective communications plan. 'How to Handle Controversy' provides information on what to do during the heat of an issue and includes tips for evaluating communications efforts. The fourth section, 'How to Work with the Media,' is particularly useful, specific, and clear, offering tips on effective media interviews and letters to the editor. The guide also includes an appendix of 3 worksheets designed to assist in the development of an issues management plan.


Date Published: 1/1/1994

Pages: 24

Comments:
A videotape on this program is located on the shelf in the Research Coordinator's office.

Location Code: 9108